Tuesday 2 April 2019

Things to remember before writing for UAE government tenders


The writing style matters most in a tender response. A simple approach and addressing exactly what the UAE government has asked for are important. The writing style of the proposal should be consistent. The format and presentation of the response for UAE government tenders should also be professional. The response that is within context will always be more effective. Additional relevant information can be added in an Added Value or Additional Products/Services section.



Documents should be presented in a way that makes it as simple as possible for the authorities to evaluate. If the proposal is too sophisticated or different, it may not impress the evaluation team. You must know what the evaluation team is specifically asking for. Proposals put in in a consistent way can make the evaluation process easier and quicker for them to complete.

Effective writing style
The writing style in the proposal should combine a formal tone, used for providing the information needed, and a subtle selling tone, convincing the UAE authorities as to why they should buy from you. A too sales-oriented style may overload the buyer with information that is often outside the scope of what they need to know. The consistency of tense and voice should be maintained. Jargon and excessive use of acronyms should be avoided.

The overall design of the proposal document should make a statement to the authority about your professional abilities. A simple design with a header and footer makes the document appear more professional. Your company name or brand can be included in the header. The footer should contain the page number and proposal title.

Submission of documents
The documents should either be divided into clear sections, as specified by the tender authority, or arranged to provide a clear and logical presentation of the proposal content. The document should be consistent in font, text size, alignment, and the numbering sequence used. Short and punchy paragraphs with bullet points and images like simple flowcharts used to break up the text have more impact. For detailed information, appendices can be used.

The first thing the buyer sees is the front cover of the proposal,which should create an impression of the quality about the remainder of the document. The cover should clearly identify the owner by including the company corporate colors, an existing corporate ‘look and feel’, and logo. It should also include the bidder’s organization name, the title of the contract or tender, and any reference codes.
The proposal should include an introduction explaining the format and purpose of the tendering proposal. You must specify that you have understood the requirements, the buyer’s business environment, and the principles and values that are important to them.

The Approach/Solution
This section may include the following:

  • Step-by-step explanation of how you propose to deliver the service/products asked for in the UAE government tenders.
  • Who will be involved in the contract — a summary of their roles and responsibilities can be provided.
  • Who will be involved in the management of the contract – this may include the contract manager, the project manager,and quality manager.
  • How the communication will be managed between the supplier and buyer, including contract initiation, review checkpoints, regular reporting, and closure/handover.
  • How you will ensure continuity of service.
Pricing
Tender notifying authority will usually mention the exact pricing information to be included in the proposal and how it should be presented. Normally, this will take the form of a table or spreadsheet, requiring a detailed breakdown of the cost elements to be provided and an indication of how they are calculated.

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